ui ux visual design project of luxury flower ordering app

Project case study

App for luxury, unique floral arrangements

Crafting an experience that is intuitive, beautiful, and engaging to empower users to feel creative and surround themselves with unique floral arrangements.

This app is a work in progress. This project shows the second iteration of a design concept. Read on to learn the story!

ui ux visual design project luxury flower ordering app

Project brief

Showcase handcrafted bespoke floral arrangements and empower users to feel creative with options to create their own one-of-a-kind floral arrangement.

Exploring subscription and one-time purchase models, while integrating lifestyle content to enhance user engagement.

The challenge: Balancing aesthetics with a delightful user experience.

My role

2 months

My role
Research, visual design, UI/UX design, user testing

iOS, Android

Figma, Photoshop

Empathy through research

The research helped navigate design decisions to create a user-centered design. The research involved crafting detailed user personas, mapping their journey, nurturing creativity through flow and unveiling user desires through interviews. User surveys provided a deeper understanding of user desires to feel a creative spark and became the guiding light for all design decisions.

User persona

The in-depth user persona revealed Sarah, a busy professional who values creativity and personalization. She seeks to have a meaningful life and establish interesting connections and experiences.

ui ux in-depth user persona image highlight

User flow

The user flow diagrammed the interactions, ensuring a clear and efficient path for Sarah to achieve her goals. Taking took into account that Sarah is a busy professional, all the creative customizing options were placed on one screen which made Sarah feel empowered to harness her creative spark in the most opportune time during the flow. 

ui ux user flow image

User journey

The user journey mapped her steps, from browsing for inspiration to customizing her perfect arrangement and scheduling delivery. Each touchpoint was examined to ensure a delightful and intuitive experience.

ui ux user journey image

User surveys

The feedback allowed me to refine the app's design, ensuring it resonated with users. The central design challenge focused on balancing user empowerment in customizing arrangements with minimizing the number of clicks required for customization and purchase.

User surveys and interviews image


From hand drawn sketches to refined low fidelity wireframes.
Initial user feedback from interviews and surveys identified areas of improvement.

Hand drawn wireframes

After several sketches, this concept felt familiar and friendly.

hand drawn wireframes

Low fidelity wireframe

Quickly converted into rough digital wireframe.

digital wireframes

Refining low fidelity wireframes

User feedback from interviews and surveys improved usability issues and refined the layout, navigation and interaction flow.

refined digital wireframes

Refining visual designs and
uncovering functional needs

Usability testing led to implementing of user feedback, including refinement of the visual design.
It also revealed key themes in functional needs and desires from users.
Read below to see the iterative process.

Analyzing and interpretation of data

User research identified key themes in desired features that would enhance user satisfaction. See the iterative process of implementing user feedback below.

ui ux usabilitiy study key takeways to implement

Improved information architecture (AR)

ui ux optimized information architecture

Increased interaction

ui ux increased interaction

Integrated augmented reality (AR)

ui ux integrated augmented reality function

Implemented social media

ui ux implemented social media platforms

All screens

All complete screens of app

images of all the screens in flower ordering app ui ux


Prototype connections

ui ux flower ordering prototype

What I learned

The three biggest lessons I've learned during this project so far are:

1.) How important it is to test early and often in order to learn what works and what can be improved.

2.) Gathering insights from multiple users and sources during research.

3.) The power of user testing gives more holistic feedback about what to build.

Next steps

Continue testing the design to learn what improves the experience, improves retention, and increases purchases.

Continue finding other ways to make deeper connections and keep the users engaged.

Produce a dark version of the app.

Image of app with beautiful flowers behind screen