Hand drawn wireframes
After several sketches, this concept felt familiar and friendly.
The challenge: Build a credible and user-friendly website for a pet care agency, fostering trust with anxious pet owners.
Project case study
Creating a trustworthy and welcoming online presence for pet owners seeking pet care. The pet care agency connects qualified and experienced care providers offering various dog and cat care services.
This website is a work in progress. This project shows the second iteration of a design concept. Read on to learn the story!
Showcase multiple care providers offering pet care services. The website is to empower pet owners to feel safe with receiving pet care through the various pet care providers.
Key objective was to foster trust with pet owners who might be anxious about leaving their furry companions in someone else's care.
The challenge: Build a credible and user-friendly website for a pet care agency, fostering trust with anxious pet owners.
Timeframe
2 months
My role
Research, visual design, UI design, user testing
Platforms
Wordpress
Tools
Figma, Photoshop, Wordpress
From hand drawn sketches to refined low fidelity wireframes.
After several sketches, this concept felt familiar and friendly.
Quickly converted into rough digital wireframe.
Usability testing and surveys were conducted to understand and empathise with user needs.
Read below to see the research.
Key themes in user needs and desires heightened the importance of building trust.
Discover how establishing trust became the cornerstone of this project.
Key themes in user usability studies highlighted the importance of building user trust and credibility.
Below are complete screens showing a booking process from a users perspective.
The three biggest lessons I've learned during this project so far are:
1.) Each project has different needs. Empathizing with users is always going to be most prosperous.
2.) There are multiple tiers and many ways to establish trust.
3.) Always ask users for their thoughts. User's don't lie.
Continue testing the design to learn what improves the experience, improves retention, and increases purchases.
Continue finding other ways to make deeper connections and keep the users engaged.
Produce a dark version of the app.
